Xiaomi Beats Apple While Samsung Reclaim Top Spot As Biggest Smartphone Maker
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According to global research firms - Counterpoint Research, IDC, and Canalys - Samsung has reclaimed its position as the biggest smartphone maker from Huawei in Q3 2020. The South Korean firm shipped 80.4 million units and captured 22.7% market share, enough for them to claim the top spot.
While Samsung's position was to be expected given the critical state Huawei is in, Xiaomi overtaking Apple to third position is quite a surprise. According to the report, Xiaomi shipped over 46 million devices in the third quarter with a market share of over 13%, while Apple shipped just over 41 million devices and had a market share of over 11%. It seems the late iPhone 12 series launch didn’t help Apple's ranking.
Global smartphone shipments saw a rise to the level of 2019, as the industry continue to recover from the convid crisis. The Indian market, especially, clocked the highest-ever shipments in a single quarter. According to the report, the Indian smartphone shipments grew to about 9% year-over-year to reach over 53 million units in the quarter, with Samsung taking the top position and capturing 24% market share and 32% year-over-year growth.
Although, the strong anti-China sentiment in India in the early months of Q3 2020 may have helped Samsung to reach its current level, Chinese OEMs still control a combined 74% of the Indian smartphone market.
Huawei saw a 15% drop in its own home country and strongest market, China. Despite that, the Chinese firm is still in second position in the global smartphone industry, but its local rival Xiaomi is threatening to topple it.
As it stands, Samsung is number 1, Huawei number 2, Xiaomi number 3, Apple number 4, Vivo number 5, Oppo number 6 and Realme is number 7.
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